Fire in the Hole! offers an unflinching, yet inspirational, account of Bob Parsons’ humble upbringing to his meteoric rise as one of early tech’s pioneers

NEW YORK, May 7, 2024 – GoDaddy, PXG, and YAM Worldwide founder Bob Parsons today made his literary debut with the release of his first book, FIRE IN THE HOLE! THE UNTOLD STORY OF MY TRAUMATIC LIFE AND EXPLOSIVE SUCCESS (May 7; Forefront Books). For all those who think they know this American entrepreneur and philanthropist, the book is filled with untold tales and revelations from an optimist who dreamed big and imagined all that was possible – even if the cards seemed stacked against him. The book is now available through all major retailers.

“It is honest, hilarious, outrageous and raw. This is a story of how I started with absolutely nothing and made over $3 billion,” said Bob Parsons, who is embarking on a national book tour that will bring him through several major U.S. cities, including New York, Dallas, and Chicago.

A descendant of coal miners, Parsons grew up in the 1950s in a blue-collar, working-class neighborhood in East Baltimore. His early experiences reveal an innate resiliency that got him through a harrowing tour of duty in Vietnam as a United States Marine and the early years at his first company, Parsons Technology. The book goes on to share the bold business decisions that would eventually make him one of the wealthiest people in the world, with a net worth of $3.6 billion according to the Forbes 400 2023 list of the richest people in America.

“As the title of this book, Fire in the Hole! suggests, Bob has dodged a lot of grenades in life, but it was more than luck that led him to where he is today,” Carlton W. Kent, 16th Sergeant Major of the Marine Corps, stated. “Bob’s story touched me personally, and I enthusiastically recommend this book to others to gain insight on their own personal journey to reaching success in life.”

Parsons also delves into his experience with PTSD, brought on by early childhood trauma and his combat duty in Vietnam, and the efforts he has made to treat it with novel therapeutic uses of psychedelics, including psilocybin, which finally brought him “home.” This is particularly timely, given recent efforts to gain FDA approval for the use of the drug MDMA, and the efforts of several states, including California, to legalize psychedelic therapy. Parsons recently testified in his home state of Arizona in support of the legalization of psychedelic-assisted therapy. He has also donated millions to research and therapist training in this area.

In addition to his business success, Parsons writes about his shift toward philanthropy in 2012, when he and his wife Renee established The Bob & Renee Parsons Foundation to reach low-income and underserved populations, marginalized communities, and causes often overlooked or underfunded by mainstream philanthropy. The Foundation focuses on the areas of youth and education, health and home, military and first responders, and the American dream. Since inception, the foundation has donated more than $300 million to 96 charities.

He’s an everyman who has made it. He’s authentic. And his reflections on life, business, and giving back are heartbreaking, heartwarming, humorous, and inspiring.

“Bob Parsons is an American original. He is a visionary and inspiration and has the stories to prove it. Fire in the Hole! is as interesting and outrageous as the man himself,” actor, producer and author Rob Lowe concluded.

To learn more about Bob Parsons or to purchase Fire in the Hole! visit, bobparsons.com/fire-in-the-hole.

About Bob Parsons

Bob Parsons lives in Scottsdale, Arizona, where, among other things, he owns one of the country’s largest Harley-Davidson dealerships. Parsons is the CEO and founder of YAM Worldwide, which is home to his entrepreneurial ventures in the fields of motorcycles, golf, real estate, finance, marketing, innovation, and philanthropy. He is a U.S. Marine Corps Vietnam veteran and a recipient of the Purple Heart Medal, Combat Action Ribbon, and Vietnamese Cross of Gallantry. He attended college at the University of Baltimore on the G.I. Bill and graduated magna cum laude. His alma mater presented him with an honorary doctorate in 2008 and named him Distinguished Entrepreneur in 2010.

As an entrepreneur and business executive, I am privileged to have met remarkable women from around the globe, whose stories of resilience and determination continuously inspire me. In celebration of International Women’s Day, I am excited to #InspireInclusion by spotlighting ten exceptional women who are experts in their respective fields, challenge gender norms, shatter glass ceilings, and uplift those around them. These women are paving the way for future generations and their stories serve as a testament to the power of perseverance and collective action in advancing gender equality.
 

Renée Brinkerhoff is racecar team owner and driver turned philanthropist. She founded Valkyrie racing team in 2013 and subsequently Valkyrie Gives, a not-for-profit organization combating child trafficking, in 2017.
 

Renée won her first race, La Carrera Panamericana at the age of 57 with no background in racing and went on to make history as the only woman since the inception of the race to achieve 4 winning titles. In 2017, Renée Brinkerhoff, sponsored by PXG, rallied her Porsche 356 around the world to raise awareness and funds to combat child trafficking. She has raised nearly $800,000 for the cause.
 

Renée’s incredible tenacity, spirit, and motto: conquer your fears and find what you’re made of, reminds women of all ages that they are capable of anything if they set their minds to.
 

Wanda French-Brown is an accomplished trial attorney. As a Partner at the national Fox Rothschild law firm, Wanda specializes in biotechnology and pharmaceutical patent litigation. Her clients have included some of the world’s largest pharmaceutical companies as well as multinational technology companies.
 

In a male-dominated industry, Wanda has emerged as a powerhouse, breaking barriers, and paving the way for other women to excel. Named one of the “Most Influential Black Lawyers” list by Savoy Magazine, Wanda’s dedication, skill, and trailblazing spirit serve as an inspiration to aspiring attorneys, particularly women and minorities, highlighting the importance of representation and diversity in the legal field and beyond.
 

Laura Baugh started her career at the age of 16, where she quickly rose to prominence winning the 1971 Women’s United States Amateur Golf Championship. She subsequently represented the U.S.A on victorious World Cup and Curtis Cup teams. Laura then went on to earn Rookie of the Year on the LPGA Tour, kicking off what would become a highly successful 25-year career as a professional golfer.
 

Today, Laura continues to make an impact as a teaching professional, motivational speaker, PXG Ambassador and mother to seven children, including PXG PGA TOUR Pro Eric Cole, 2023 Rookie of the Year. Her multifaceted career journey demonstrates resilience, determination, and a deep love for the game of golf, inspiring countless women and girls to pursue their dreams within the sport.
 

Dr. Maxine Cain is a visionary leader and advocate for inclusivity in STEM education and training. As the Founder of STEM Atlanta Women, Inc. her mission is simple: to change the face of STEM and create a more inclusive, equitable, and innovative future. Her profound professional mark further extends into founding an emerging tech firm, Mathis, Griffin, Cain Consulting, as well as serving as the Community Development Leader for OneTen Atlanta.
 

Dr. Cain’s humanitarian efforts serve as an inspiration to us all, reminding us of the importance of advocating for gender equality and empowering individuals to pursue their passions regardless of gender. Her exceptional work has rightfully earned her recognition, including prestigious awards such as President Biden’s Lifetime Achievement Award and the Outstanding Georgia Citizen Award.
 

Rachel Everett is the Co-Founder of Everett Sports Marketing, a leading sports marketing agency. Rachel & ESM Sports’ diverse portfolio includes stars like Jalen Hurts and Nick Chubb, as well as top LPGA golfers Ally Ewing and Austin Ernst. Rachel’s unique approach to her business integrates philanthropy, emphasizing a positive societal impact beyond financial gains.
 

Rachel pioneered the SupHER Bowl in 2023, an exclusive event spotlighting women in sports during Super Bowl week. As she continues to reshape the narrative of sports, championing inclusivity, and fostering opportunities, Rachel remains dedicated to her most cherished client, her son Easton, who turns three in September. 
 

Christina Kim is a professional golfer, celebrating her 22nd year on the LPGA Tour. Her career has been marked by three LPGA Tour victories and going undefeated in singles in her three Solheim Cup appearances. Christina maintains a fierce (and fun) competitive spirit on the golf course and more recently in the booth, serving as a golf commentator for ESPN+. In February of 2024, Christina was the first woman to serve as a commentator for Capital One’s The Match, alongside TNT’s Ernie Johnson, Charles Barkley, and Masters Champion Trevor Immelman.
 

A proud PXG Ambassador since 2017, Christina champions and motivates women within the golf industry and beyond and boldly uses her platform to publicly tackle important conversations about mental health.
 

Kimber Lanning is the Founder and CEO of Local First Arizona, an organization focused on unleashing economic opportunity for all through entrepreneurial education, increasing access to capital, and systems change work. Over the span of 20 years, Local First has played a pivotal role in developing thousands of successful small businesses, which in turn, have contributed to job growth, revenue retention, and community enrichment, particularly in underserved areas.
 

Kimber’s incredible entrepreneurial spirit and business acumen have been the foundation for helping cultivate strong self-reliant communities that enable a higher quality of life for people across Arizona.
 

Tamala McBath is the Chief Executive Officer of Dress for Success Phoenix and is responsible for guiding the organization’s mission of empowering women to achieve financial independence through education, support and viable employment.
 

Tamala is a dedicated service member within her community, extending her humanitarian efforts beyond Dress for Success into volunteering her time on both the City of Phoenix’s Human Services Commission and its Community Development Review Committee. Tamala is an integral part of the Phoenix community and continues to inspire positive change and inclusivity throughout the valley area.
 

Anna Rawson is a golfer, mother, and entrepreneur. From her collegiate golfing days at the University of Southern California to a dynamic professional career on the LPGA and Ladies European Tours, Anna’s journey is defined by remarkable achievements, including continuing her education following her golf career and receiving an MBA from Columbia University.
 

Today, Anna continues to enjoy playing golf as a PXG Ambassador. As mother of two children and a professional athlete, Anna has worked with some of the leading health and nutrition experts to help maximize performance and wellness both on and off the golf course. Anna applied this knowledge to Co-Found a female focused company, Seedlyfe, which offers superfood blends and powdered vitamins tailored to women’s holistic well-being throughout their reproductive journeys. Anna’s commitment to inclusivity and women’s health reminds us of the boundless possibilities when passion meets purpose.
 

Grace Wilson is a Research and Development Engineer at PXG, designing automated systems for PXG’s production floor, as well as testing equipment for the R&D team and specialty soft goods products. Growing up, Grace was a standout scholar and multi-sport athlete. She achieved her BS in Mechanical Engineering from Rice University in 2021 and was offered a job at PXG on graduating.
 

As a young professional, Grace set out to pursue a career that married her passion for engineering and the game of golf. We could not be more honored to have such an intelligent, talented team member helping pave the way for other women in engineering and sports on the team at PXG
 

To learn more about International Women’s Day and join the movement to #InspireInclusion, visit the official IWD website: https://www.internationalwomensday.com/.
 

For further insight into the work of The Bob & Renee Parsons Foundation and the organizations we support, please visit: www.TBRPF.com
 

PXG Tour Professional Cristobal Del Solar recorded the lowest score ever in a PGA TOUR-sanctioned event, shooting a remarkable 57 during the first round of the Korn Ferry Tour’s Astara Golf Championship.

Capitalizing on the favorable conditions at Country Club de Bogota-Pacos, a par-70 course stretching 6,254 yards amidst the challenging elevation of nearly 9,000 feet, Del Solar opened with six birdies and a sensational eagle on the par-4 ninth hole, propelling him to an impressive 8-under at the turn.

Maintaining his momentum into the back nine, Del Solar showcased his skill with a birdie on the challenging par-4 10th, followed by an eagle on the demanding par-5 12th. His run continued with birdies on the 14th and 15th holes while he locked in four crucial pars on the closing stretch, notably conquering two of the course’s most formidable challenges – the par-3 17th and par-4 18th.  Finishing the day with an incredible -13 under par, Del Solar’s record 57 propels him into the history books.

Who is Cristobal Del Solar?

Cristobal Del Solar is currently navigating his sophomore year on the Korn Ferry Tour. Hailing from the ranks of Florida State University, Del Solar made the leap to professional golf in 2017 after completing his collegiate journey. Prior to earning his Korn Ferry Tour card for the 2022-23 season, he honed his skills over a four-year stint on both the PGA TOUR Latinoamerica and PGA TOUR Canada circuits. In the 2023 season, Del Solar secured a commendable 58th position on the Korn Ferry Tour Points List, showcasing his steady progress and determination on the professional golfing stage

What’s in the Bag?

Let’s take a closer look at the PXG clubs that played a pivotal role in his record-breaking round.

1. PXG Sugar Daddy II Wedges: Known for their exceptional feel and versatility, the PXG Sugar Daddy II wedges have become a favorite among elite golfers. These wedges provide Del Solar with the precision and control needed for precise shots around the green. The tour-inspired design ensures optimal performance in a variety of conditions, allowing him to execute the delicate shots that set him apart from the competition.
   
   
2. PXG 0211 ST Irons: PXG Tour Inspired Irons are a testament to PXG’s commitment to innovation and performance. Crafted with precision and designed for maximum workability these irons deliver consistent distance and accuracy for skilled players.
   
   

Get Fitted For Record-Breaking Golf Clubs

If you’re ready to experience the difference for yourself, head to a PXG location near you and book a one-on-one fitting with a PXG Fitting Professional. If you would prefer to be fitted over the phone or would like help finding the best golf club fitting location near you, simply call the PXG Fitting Department at 844.PLAY.PXG.

LONDON, England (7 November, 2023) – PXG®, a company dedicated to developing the world’s finest golf equipment and apparel, announced the grand opening of PXG London South today. A premier golf destination, PXG London South supports a top-quality golf club fitting experience for players of all skill levels and presents the company’s high-performance golf and lifestyle apparel. 

PXG’s first brick-and-mortar location in the United Kingdom, PXG London South, is an exciting addition to the PXG UK custom build and distribution centre, which opened in 2022 to function as the company’s European headquarters. 

“We’ve built a very loyal base of PXG Troops across the U.K. thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said PXG Founder and CEO Bob Parsons. “Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”

The new 3,500-square-foot store is designed to mimic the U.S. retail and service experience. The store houses two custom-fitting bays with guest seating and state-of-the-art golf simulators powered by TrackMan® technology. It also features a dedicated putter fitting area. 

PXG London South is open Tuesday through Saturday and is supported by PXG’s Master Fitters and Retail Associates. Leveraging PXG’s complete matrix of innovative clubheads, premium shafts, and grips, club fittings offered at the marquee location are immersive, data-driven, fun, and focused entirely on maximizing individual performance. Appointments for personalized club fittings can be booked online or over the phone by calling 0800 066 9449. 

Just in time for the holidays, an expansive retail showroom is also fully stocked with PXG’s latest apparel, accessories, and PXG Xtreme® Golf Balls. Located at Royal Mills, Unit 1, Sandown Industrial Park, Mill Road, Esher, Surrey KT10 8BL, appointments are not required to shop PXG’s expansive offerings. 

President and Executive Creative Director of PXG Apparel Renee Parsons added, “What we deliver is like nothing else in the industry. Whether clients come in for a fitting or to shop our latest sport fashion designs, they will be treated to an unparalleled shopping experience that is engaging, personal, and fun!”

For more information about PXG, visit www.PXG.com.

ABOUT PARSONS XTREME GOLF
Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. 

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Joel Dahmen, Zach Johnson, Mason Andersen, Paul Barjon, Eric Cole, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Michael Gligic, Grant Hirschman, Bo Hoag, Michael Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Shad Tuten, Dylan Wu, Celine Boutier, Austin Ernst, Mina Harigae, Yu-Sang Hou, Megan Khang, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Jennifer Song, Linnea Strom, and Ellinor Sudow.

PXG EQUIPMENT

APPAREL AND ACCESSORIES

We understand that choosing the right iron set is a personal decision. One aspect that adds a touch of individuality to your clubs is the color finish. With the introduction of two new colorways, Double Black and Double Chrome, PXG’s GEN6 Irons deliver even more options to cater to your unique swing and style.

In this blog, we’ll explore the different color finishes while highlighting the shared technologies and performance benefits of the GEN6 Irons, as well as the customization options available through a PXG fitting experience.

Introducing the Color Finishes

Enjoy more bling per swing with PXG’s GEN6 Irons in two striking new finishes, now available at lower prices!

Performance and Technology

The choice of color finish might be based on personal preference, but let’s not forget the core reasons to consider PXG’s GEN6 Irons!

Precision Engineered:

GEN6 Irons are meticulously designed to offer exceptional performance and consistency.

The use of high-quality materials and advanced manufacturing techniques ensures precision in every swing.

Forgiveness and Distance:

PXG’s innovative technology maximizes both forgiveness and distance, helping you improve your game. The hollow body construction and XCOR2 technology work together to provide explosive ball speed and a larger sweet spot even on those off-center strikes.

Customization Options:

PXG takes personalization seriously. A PXG fitting experience allows you to tailor your irons to your swing and preferences.

During your fitting, PXG Master Fitters assess the many data points around your swing dynamics, finely tuning each club to deliver improved performance with every swing. Resulting in more distance, more fairways hit, more greens in regulation and more fun during your round.

More Bling Per Swing!

Choosing your preferred finish for your GEN6 Irons is all a matter of personal style.

Whether you choose a bold and contemporary look of Double Black, a traditional, clean appearance of Double Chrome, or if you’re drawn to our original colorways, you are guaranteed to enjoy pure performance in every swing.

Meet Your Match.

Elevate your game with the perfect combination of style and performance, courtesy of PXG’s GEN6 Irons.

Ready to give your bag a refresh? Schedule your PXG fitting experience now, buy GEN6 Irons online, or call PXG Sales & Support at 844.PLAY.PXG.

Scottsdale, AZ (October 29, 2023) – PXG LPGA Tour Professional Celine Boutier continued her winning streak with a spectacular victory at the Maybank Championship at Kuala Lumpur Golf and Country Club. With eight birdies during her final round, Boutier found herself tied for the lead after 18-holes. The tournament went into a head-to-head nine-hole playoff, tying the record for second-longest playoff in LPGA Tour history. Boutier ultimately came out on top, conquering the competition to clinch the win.

“I feel like my game has been solid this season and was confident if I stayed focused this week, I could earn another win,” PXG LPGA Tour Professional Celine Boutier shared. “Lifting the trophy after playing an additional nine-holes was very overwhelming. I am so proud to celebrate this win with my family, friends, caddie, and the rest of my team – including PXG – who have invested so much to help me pursue my dreams.”

Celine Boutier’s win at the Maybank Champion is her fourth this season. Recently, she won the Amundi Evian Championship and the FREED GROUP Women’s Scottish Open in back-to-back weeks. She also won the LPGA Drive on Championship earlier this year. As a result of her incredible play, Boutier is currently first in the Race to the CME Globe.

“I couldn’t be more proud to have such an accomplished player representing PXG,” said PXG founder and CEO Bob Parsons. “Winning four times in a season is truly a remarkable feat and I don’t see her momentum slowing any time soon. Congratulations Celine on another lights out performance and an exceptional season!” 

• PXG 0311 GEN5 Driver
• PXG 0311 GEN6 Hybrids, 19- and 22-degree
• PXG 0311 GEN5 Hybrid, 25-degree
• PXG 0311 T GEN4 Irons
• PXG 0311 Sugar Daddy II Milled Wedges, 50-, 54-, and 58-degree
  

A global golf research and development powerhouse, PXG is dedicated to creating the world’s finest golf equipment and apparel. To learn more about PXG, its lineup of tour professionals, or to schedule a custom golf club fitting, visit www.PXG.com.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, as well as high-performance, sport fashion apparel, and accessories.

PXG’s professional staff includes Joel Dahmen, Zach Johnson, Mason Andersen, Paul Barjon, Eric Cole, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Michael Gligic, Grant Hirschman, Bo Hoag, Michael Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Shad Tuten, Dylan Wu, Celine Boutier, Austin Ernst, Mina Harigae, Yu-Sang Hou, Megan Khang, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Jennifer Song, Linnea Strom, and Ellinor Sudow.

Since high school, Sgt. Anderson quotes golf as being a constant in his life. While he didn’t play competitively, the sport was an outlet for emotional and mental release with the added benefit of spending time with his comrades. His passion for golf carried him through his military service. However, he lacked the grip strength to play after he was injured, preventing him from making shots within 100 yards. Determined, he experimented by attaching pieces of hose to the end of three club shafts, but the makeshift adjustments continued to limit his game.

Frustrated after falling short of success with several other stores, Sgt. Anderson turned to PXG Dallas, recalling their support at a 4 the Fallen fundraiser where he is the program director for prosthetics. His journey to finding the perfect golf clubs began with a chance encounter with Jay McIlroy, one of the experienced fitters and certified club builders at PXG Dallas. Jay didn’t hesitate to help Sgt. Anderson, taking the time to understand his unique needs. They discussed his swing, concerns, and goals on the golf course. Drawing inspiration from PXG’s founder, Bob Parsons, a fellow veteran and Purple Heart recipient, Jay’s commitment to helping Sgt. Anderson went far beyond the norm for a fitter in any other golf store.

“I just thought of Mr. Parsons and what he would do, and that would be everything and anything he possibly could,” said Jay McIlroy, PXG Dallas Fitter.

Jay started by selecting stock PXG equipment that would provide Sgt. Anderson with both performance and comfort.

“The process itself was fairly easy. Jay took time out of his day to help me and get the journey started,” Sgt. Leonard Anderson said. “Other people wanted to try and reinvent the wheel, but it didn’t feel right. If you’re not the one swinging it, it’s hard to explain the feeling.”

However, Sgt. Anderson’s story didn’t end there. He needed extensions from the VA for his prosthetics for the clubs to fit, and the irons and wedges posed more of a challenge. Undeterred, Jay went the extra mile, taking the clubs home after work and making small adjustments that would make a world of difference for Sgt. Anderson.

“Taking time out of my personal day means nothing because this is something I wanted to get perfect,” Jay said. “This is an absolute honor for me. This is what I live for, something simple that makes all the difference for him. I’ve got chill bumps!”

The customization process was meticulous. Jay tailored the club lengths, lofts, and lies to accommodate Sgt. Anderson’s unique stance and swing. The result was a set of golf clubs that felt like a natural extension of Sgt. Anderson’s body, allowing him to regain his confidence and continue his path to recovery.

“It’s hard to explain what it means to me. There’s a lot to be said for someone who jumps in feet first into finding a solution. Other companies don’t give you that option unless you’re willing to spend a lot of money. PXG had that personal ability to do this for me, and once we started discussing the Heroes program, I knew it was right,” Sgt. Leonard Anderson said. “To be treated that way blew me away. It was very nice to walk into a place and be treated like I had two hands.”

For Sgt. Leonard Anderson, PXG Dallas and the exceptional support he received from Jay weren’t just about finding the perfect golf clubs. It was a testament to the power of resilience, determination, and the belief that anyone, regardless of their circumstances, can find their place on the fairway.

Camp Pendleton, CA (October 26, 2023) – For the 12th consecutive year, Semper Fi & America’s Fund (The Fund) is partnering with The Bob & Renee Parsons Foundation (The Foundation) and PXG (Parsons Xtreme Golf) for the Double Down for Veterans match campaign. Through the end of the year, The Foundation, with support from PXG, will generously match up to $10 million in donations made to The Fund. If met, this match will bring support of The Fund from The Bob & Renee Parsons Foundation and PXG to $100 million!

The Fund will celebrate its 20th anniversary this Spring. Since its inception in 2004, it has given more than $320 million in grants to support 31,000 combat-wounded, ill, and injured service members, veterans, and military families.

One service member, Marine Sergeant Gabe Martinez, lost both his legs when struck by an IED in Afghanistan. When Gabe returned home to be reunited with his wife of three months, Semper Fi & America’s Fund stepped in to help him overcome the challenges of returning to civilian life and managing his injury. With support from The Fund, Gabe was provided adaptive equipment that enabled him to embrace an active lifestyle, rock climbing and running marathons. Today, The Fund still stands by Gabe’s side, offering lifetime support for him and his family.

“Serving our service members, veterans, and military families for the past 19 years has been such an honor,” said Karen Guenther, President, CEO, and Founder of Semper Fi & America’s Fund. “I am so grateful to Bob and Renee Parsons for their unwavering support of our Nation’s heroes. Their generosity, through the Double Down for Veterans match campaign and beyond, has helped countless veterans achieve their highest level of independence and well-being.”

As many service members battle lifelong effects — physical, mental, and emotional — of combat-related injuries or illnesses, one of the critical characteristics of The Fund is lifelong support. The Fund accompanies service members and veterans through the highs and lows, with case managers to check in regularly and other support for as long as needed.

 “Transitioning away from military service, whether planned or unplanned due to injury, is never easy,” said Bob Parsons, Marine Corps Vietnam War Veteran, Co-Founder of The Bob & Renee Parsons Foundation and Founder and CEO of PXG. “Often times these service men, women, and families are carrying both visible and invisible wounds that they’re unprepared to deal with. That’s where The Fund comes in, providing a unique level of support during their time of need.”

Parsons issued the Double Down for Veterans challenge via a moving video address in which he discusses his own personal challenge with PTSD.

Since it began in 2012, the Double Down for Veterans match campaign has raised $193 million thanks to the thousands of donors who, year after year, have looked forward to participating in the annual match from The Bob & Renee Parsons Foundation and PXG. These funds have helped support 31,000 service members, veterans, and military families in The Fund’s care.

“Bob and I have a deep commitment to our military families – those who safeguard and preserve our Nation’s freedom,” said Renee Parsons, Co-founder of The Bob & Renee Parsons Foundation and President and Executive Creative Director of PXG Apparel. “The Fund’s unique model of lifetime assistance ensures they always have the care and support they need.  And we are honored to partner, personally and through PXG, to provide the hope and unparalleled care they deserve.”

All donations can be made at thefund.org/donate.

About Semper Fi & America’s Fund:

Semper Fi & America’s Fund was started by military spouses, who immediately jumped in to provide bedside support to early wounded and injured service members from Iraq and Afghanistan. Those same military spouses run The Fund today and now include a patriotic staff of veterans, community members, and volunteers dedicated to providing hope, healing, and quality-of-life solutions through needs-based financial assistance, tailored support, and innovative programming.

 Learn more at: thefund.org

About The Bob & Renee Parsons Foundation:

The Bob & Renee Parsons Foundation offers support to nonprofit organizations successfully working to empower, educate, nurture, and nourish people during what is often the darkest time of their lives. Founded in 2012 by philanthropists and business leaders Bob and Renee Parsons to provide hope and life-changing assistance to the country’s most vulnerable populations, The Bob & Renee Parsons Foundation offers critical funding at critical times to those in need. The Foundation’s giving is driven by the core belief that all people – regardless of race, religion, roots, economic status, sexual orientation, or gender identity – deserve access to quality healthcare, education and a safe place to call home. Follow @WeDealInHope on social media or visit TBRPF.org to learn more about partner organizations and the important work being done in the community.

About PXG (Parsons Xtreme Golf)

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

A direct-to-consumer brand, PXG now offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters engineered to be custom fitted. The company also designs and delivers high-performance golf and lifestyle apparel and accessories. To learn more or booking a club fitting visit www.PXG.com.

Scottsdale, AZ (October 9, 2023) – PXG Tour Professionals swept the men’s tours over the weekend, officially lighting up the leaderboards across the PGA and Korn Ferry Tours. 

PXG PGA TOUR Professional Luke List came through in a big way on Sunday, triumphing in a 5-man playoff at the Sanderson Farms Championship. This is List’s second career win on the PGA TOUR, following his victory at Torrey Pines last year.

“Luke is always a fun player to watch, and he certainly did not disappoint this weekend. He earned his place in the winners’ circle, adding to an incredible year of seven wins for PXG’s tour players,” said PXG Founder and CEO Bob Parsons.  

“This is the best I have played all year,” Luke List offered. “I feel like everything – from my swing to my PXG golf clubs – is really dialed-in. This win is further affirmation for me that the hours and the grind has been worth it.”

Over on the Korn Ferry Tour, PXG Tour Professional Paul Barjon carded 14-under to clinch a three-stroke victory at the Korn Ferry Tour Championship presented by United Leasing & Finance. The win launched Barjon from No. 45 to No. 8 on the Korn Ferry Tour Points List, locking up his 2024 PGA TOUR card.

“I couldn’t have planned for a better way to finish out the season. I truly appreciate everyone who has stood by me this year, including my wife, coach, and the team at PXG, to make sure I was equipped and ready to play my best,” shared PXG Tour Professional Paul Barjon. 

Barjon was among several PXG Tour Professionals who received their PGA TOUR cards over the weekend, including Jake Knapp, Patrick Fishburn, Ryan McCormick, and Kevin Dougherty. 

“What a great finish to a good season for Paul Barjon,” Parsons stated. “With today’s hard-earned victory, Paul joins four other PXG Troops in receiving their PGA TOUR cards for the upcoming season. Kaboom baby!”

What’s in Luke List’s Bag:

• 0311 ST Irons, 4-PW
  

What’s in Paul Barjon’s Bag:

• PXG 0311 GEN5 3-wood
• PXG 0317 ST Irons, 4-PW
• PXG Sugar Daddy II Wedges, 50 and 54
• PXG Battle Ready Blackjack

Rounding out the weekend, PXG also saw two wins on the women’s tours by up-and-coming players, Kibsgaard Nielsen and Auston Kim. Nielsen finished on top following a birdie spree on the final day at the Lombardia Ladies Open LETAS at Golf Club Varese. Kim, a graduate of PXG’s College Golf Program, won the Epson Tour Championship. Both Ladies earned their tour cards for the upcoming season following their outstanding victories.

A global golf research and development powerhouse, PXG is dedicated to creating the world’s finest golf equipment and apparel. To learn more about PXG, its lineup of tour professionals, or to schedule a custom golf club fitting, visit www.PXG.com.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. 

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, as well as high-performance, sport fashion apparel, and accessories.

PXG’s professional staff includes Joel Dahmen, Zach Johnson, Mason Andersen, Paul Barjon, Eric Cole, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Michael Gligic, Grant Hirschman, Bo Hoag, Michael Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Shad Tuten, Dylan Wu, Celine Boutier, Austin Ernst, Mina Harigae, Yu-Sang Hou, Megan Khang, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Jennifer Song, Linnea Strom, and Ellinor Sudow.